Shine on Sierra Leone
Civilians residing in the diamond mining communities of Sierra Leone, West Africa are faced with the seemingly insurmountable task of daily survival. Unsafe drinking water, dangerous roads, dilapidated schools and minimal housing present challenges that make what we refer to as 'basic needs', a luxury.
In response to this, Shine on Sierra Leone is a human service foundation that provides education, mentoring, and nutritional support to African diamond mining schools.
To help Shine on Sierra Leone achieve this goal, we came up with a unique campaign to help raise the money needed to build their first school in the small mining village of Kono, Sierra Leone.
We came up with a concept of buying little bricks from a school house. Each mini brick cost only $1.33 (the cost of feeding a child for a day) and once the school house was full, the project could begin in Sierra Leone.
To take this concept one step further, we decided to build the entire website around the concept of brick building. Each page within the site, was another brick, or layer, that the site was built upon. Using Flash we were able to uniquely deliver this concept. (demo below)
Visit this site
Below is a functional and striped down website model. This interactive demo shows the concept of our bricks and how all the content, and the campaign, are intertwined.
In response to this, Shine on Sierra Leone is a human service foundation that provides education, mentoring, and nutritional support to African diamond mining schools.
To help Shine on Sierra Leone achieve this goal, we came up with a unique campaign to help raise the money needed to build their first school in the small mining village of Kono, Sierra Leone.
We came up with a concept of buying little bricks from a school house. Each mini brick cost only $1.33 (the cost of feeding a child for a day) and once the school house was full, the project could begin in Sierra Leone.
To take this concept one step further, we decided to build the entire website around the concept of brick building. Each page within the site, was another brick, or layer, that the site was built upon. Using Flash we were able to uniquely deliver this concept. (demo below)
Visit this site Below is a functional and striped down website model. This interactive demo shows the concept of our bricks and how all the content, and the campaign, are intertwined.